---
id: en/segment-management/what-are-keyword-lists
title: "What Are Keyword Lists?"
category: segment-management
subcategory: campaign-creator
language: en
updated_at: 2025-12-12
url: https://help.bidx.io/en/segment-management/what-are-keyword-lists/
---
# What Are Keyword Lists?

## Answer

Keyword lists are predefined collections of keywords that you can use repeatedly. Each list has a unique name – for example, “Brand Shopping Positive” – and you enter the desired keywords as comma-separated values. When you create a campaign, you can select your saved lists and with one click add all contained keywords, either as **Positive Keywords** or **Negative Keywords**. For negative keywords, you can also choose the match type, such as **Exact** or **Phrase**. By using keyword lists, you significantly speed up the setup process.

## Accessing the Function

You can manage keyword lists in the **Segment Management** section. Go to **Segment Management** and click the **Settings** icon. Then select **Manage Keyword Lists**.  
When setting up a campaign in the Campaign Creator during the keywords step, you can access these lists and add them as positive or negative. Alternatively, you can click **Create Keyword List** here to make a new list.

## Settings & Options

In the **Manage Keyword Lists** menu, you’ll see the **Add Keyword Lists** overview. Here’s what you can do:

- Use the **Search** field to search for existing lists.
- The table shows the **Name** of the list, the **Number of Keywords**, and allows you to **Edit** or **Delete** lists through the **Actions** column.
- Click the **Create Keyword List** button to create a new list.

When creating or editing a list, enter the following details:

- **Name of the keyword list**
- In the input field, enter your keywords as comma-separated values, for example, “keyword1, keyword2, ...”
- Finally, use the **Save** or **Cancel** buttons to save or reset your input.

During campaign creation, you decide whether to use the list as **Positive** or **Negative**. For negative lists, select the **Match Type** (**Exact**, **Phrase**). In the overview, tips on usage such as **added as**, **Remove**, or **Add** are shown directly next to the respective keywords.