---
id: en/segment-management/how-do-the-keyword-management-settings-work
title: "How Do the Keyword Management Settings Work?"
category: segment-management
subcategory: keyword-management
language: en
updated_at: 2026-02-26
url: https://help.bidx.io/en/segment-management/how-do-the-keyword-management-settings-work/
---
# How Do the Keyword Management Settings Work?

The keyword management settings are configured directly within a segment when you create or edit a keyword management automation or rule.

## Answer

The global **Keyword Management Settings** as a separate section in Segment Management no longer exist in this form. The connection settings – that is, which ad formats (SP, SB, SD), match types, and marketplaces are used for keyword management and which campaigns should be excluded – are now configured directly within each individual keyword management automation or custom keyword management rule in the final step.

This means: Each rule has its own settings. However, exclusions you define there will apply to all rules within the same segment.

To learn how to create and configure a keyword management automation or individual rules, check out these articles:

- “How Do I Create a Keyword Management Automation?”
- “How Do I Create Individual Rules?”