---
id: en/segment-management/how-do-i-limit-bid-management-and-keyword-management-to-specific-marketplaces
title: "How Do I Limit Bid Management and Keyword Management to Specific Marketplaces?"
category: segment-management
subcategory: automations-rules
language: en
updated_at: 2026-02-26
url: https://help.bidx.io/en/segment-management/how-do-i-limit-bid-management-and-keyword-management-to-specific-marketplaces/
---
# How Do I Limit Bid Management and Keyword Management to Specific Marketplaces?

## Overview

Segments are generally created across all marketplaces, but the actual content of a segment—like Bid Management and Keyword Management—can be controlled separately for each marketplace. When setting up a segment or directly within the segment view, you can select which marketplaces a rule or bid management should apply to. This ensures that marketplace-specific requirements are reliably implemented.

## Accessing the Function

To start with marketplace assignment, first go to **Segment Management**. Within an individual segment, you will find the **Marketplace** section and actions such as **New Bid Management**, **New Keyword Management**, or **New One Time Rule**, where you can configure marketplace-specific settings.

## Step-by-Step Guide

### Step 1: Open a Segment

Navigate to **Segment Management** and open your desired segment. Within the list for Bid Management or Keyword Management, you will see which marketplaces they apply to.

### Step 2: Start New Bid Management or Keyword Management

Create a new Bid Management or Keyword Management within a segment using the three-dot menu (**⋮**) of the segment. Select **New Bid Management** or **New Keyword Management**. In the first step of the process, choose the marketplaces for which the rule should apply.

### Step 3: Use the Marketplace Filter

Use the **Marketplace** dropdown at the top of the segment view to select a specific marketplace. Only the Bid Management and Keyword Management rules that have been created for this marketplace will then be shown.

## Settings & Options

- You can select one or more marketplaces per Bid Management or Keyword Management rule.
- Within a segment, you can create as many rules as needed for different marketplaces.
- You can adjust the marketplace assignment later: to do this, open the three-dot menu (**⋮**) for the specific rule and choose **Edit Automation** (for Bid Management automations) or **Edit Individual Rules** (for Keyword Management rules). In the first step of the dialog, you can then change the marketplaces.

## Limitations & Special Notes

- Segments themselves always include all marketplaces; only their content (Bid and Keyword Management) is marketplace-specific.
- Relevant marketplace profiles must be connected to use this function.

## Tips & Best Practices

- Create separate Bid Management rules with adapted targets for markets with very different performance.
- Use the Marketplace filter in the segment view to specifically check rules for a particular market.