---
id: en/segment-management/how-are-already-existing-campaigns-handled-can-we-have-old-campaigns-optimized-by-bidx
title: "How Are Already Existing Campaigns Handled? Can We Have Old Campaigns Optimized by BidX?"
category: segment-management
subcategory: automations-rules
language: en
updated_at: 2025-12-12
url: https://help.bidx.io/en/segment-management/how-are-already-existing-campaigns-handled-can-we-have-old-campaigns-optimized-by-bidx/
---
# How Are Already Existing Campaigns Handled? Can We Have Old Campaigns Optimized by BidX?

## Answer

Yes, your existing Amazon campaigns are automatically detected and imported by BidX once you connect via API. There’s no need to create anything new: by assigning your campaigns to a segment and setting up an **Automation** or **individual rules**, you can optimize these campaigns right away. Automations will regularly adjust your bids automatically and, if desired, handle **keyword management** as well. BidX applies changes automatically at night. For the initial optimization, BidX uses your campaign’s historical performance data, and after that, ongoing adjustments are made based on current data analyses.

## Accessing the Function

To connect your Amazon account to BidX, go to your account settings and select the "Amazon Connections" section. There you can easily link your account for the relevant marketplaces.