---
id: en/segment-management/can-i-apply-multiple-bid-management-and-keyword-management-rules-to-the-same-campaign
title: "Can I Apply Multiple Bid Management and Keyword Management Rules to the Same Campaign?"
category: segment-management
subcategory: automations-rules
language: en
updated_at: 2026-02-26
url: https://help.bidx.io/en/segment-management/can-i-apply-multiple-bid-management-and-keyword-management-rules-to-the-same-campaign/
---
# Can I Apply Multiple Bid Management and Keyword Management Rules to the Same Campaign?

## Overview

Segments help you group campaigns according to your custom criteria. Inside a segment, you can create multiple bid management rules, keyword management rules, and one-time rules. For each segment – and therefore for each campaign – there is no limit to the number of rules you can create within their segments. It's important to note the order in which rules are executed: All rules in a segment are applied strictly from top to bottom. This way, you can set priorities and avoid conflicts between different adjustments.

## Accessing the Function

You can find Segment Management directly in the main menu. Within each segment card, the action menu (**⋮**) provides the **New Keyword Management**, **New Bid Management**, and **New One-Time Rule** options. To set priorities, choose **Edit Prioritization**. You can change the order of the individual rules simply by dragging and dropping within a segment.

## Step-by-Step Guide

### Step 1: Open the Segment

First, open the desired segment in **Segment Management** by expanding it. In the overview, you will see all created bid management rules, keyword management rules, and one-time rules. Each rule can be opened individually to view or edit its details. The order in the list determines which is executed first.

### Step 2: Change the Order

To change the order of your rules in a segment, use drag and drop to move the entries to your preferred position. Items at the top are executed with the highest priority.

### Step 3: Prioritize Segments Globally

If multiple segments affect the same campaign, set up the global segment order in **Segment Management** via the gear icon under **Settings** and **Edit Prioritization**.

## Limitations & Special Notes

- Within a segment, the order of rules is always strictly from top to bottom – but only within their own category (bid management or keyword management).
- **Bid management and keyword management run independently.** This means that even if several rules from both categories apply to the same campaign, their execution orders won’t interfere with each other. Each category prioritizes its entries independently.
- Segment prioritization always applies when multiple segments are linked to the same campaigns.

## Tips & Best Practices

- Arrange individual rules deliberately: Place important bid management automations higher up, and more specific rules below them.
- Regularly check the segment prioritization, especially when new segments are added.