---
id: en/segment-management/can-a-campaign-belong-to-multiple-segments-what-happens-then
title: "Can a Campaign Belong to Multiple Segments? What Happens Then?"
category: segment-management
subcategory: segments
language: en
updated_at: 2025-12-14
url: https://help.bidx.io/en/segment-management/can-a-campaign-belong-to-multiple-segments-what-happens-then/
---
# Can a Campaign Belong to Multiple Segments? What Happens Then?

## Answer

Yes, a campaign can easily belong to multiple segments at the same time. If a campaign meets the criteria of several segments, it will appear in all applicable segments and be included in each one. To see which ad segments a campaign belongs to, you can hover over the checkmark in the **Automation** column at the campaign level in Discover to view a list of ad segments containing that campaign.

If several campaigns are in a segment, changes from segments with higher priority are applied first. If multiple individual rules target the same campaign, these are applied in a specific order to ensure adjustments are never applied twice.

You can find out how to change the priority of segments here.

## Accessing the Function

In the **Discover** section under **Campaigns**, the **Automation** column shows your campaigns along with their associated segments.

## Limitations & Special Notes

The segment assignment for each campaign is based on your custom rules. After rules are changed, it may take a short time for all assignments in the overview to update. The automation status in Discover may also not refresh instantly. In **Automation Info**, you'll see when updates might be delayed by several hours.

## Tips & Best Practices

- Name your segments as clearly as possible so the **equals** and **contains** options in the **Segment** filter work accurately.
- Avoid conflicting rules in different segments.
- Keep your rules well-organized and logical so the intended adjustment is always applied.
- Keep your segment rules concise and clear. Small, well-separated segments are easier to manage and maintain.