---
id: en/discover/what-data-does-discover-display
title: "What Data Does Discover Display?"
category: discover
language: en
updated_at: 2025-12-13
url: https://help.bidx.io/en/discover/what-data-does-discover-display/
---
# What Data Does Discover Display?

## Overview

With Discover, you can analyze your campaign performance at different levels: from "Marketplaces" to "Portfolios," "Campaigns," "Ad Groups," "Targets," "Negative Targets," "Product Ads," and down to specific "Search Terms." You can flexibly adjust columns, filters, time frames, and sorting. Depending on the selected level, you can also perform actions like **Change Status**, **Edit Bid**, or **Edit Budget** directly.

## Accessing the Function

Open Discover from the **Main Menu** under **Discover**. Use the tabs to choose from, for example, **Marketplaces**, **Portfolios**, **Campaigns**, **Ad Groups**, **Targets**, **Negative Targets**, **Product Ads**, or **Search Terms**. This allows you to control exactly at which level you want to analyze your ad data.

## What Data Does Discover Display?

Discover shows different data depending on the level:

**Levels (Tabs)**

- **Marketplaces**
- **Portfolios**
- **Campaigns**
- **Ad Groups**
- **Targets**
- **Negative Targets**
- **Product Ads**
- **Search Terms**

**Ad Type**

- **Sponsored Products (SP)**
- **Sponsored Brands (SB)**
- **Sponsored Display (SD)**
- **Sponsored Television (ST)** (beta)

**Date Ranges and Data Coverage**

The default period covers the past 30 days including yesterday. For features like Boosts, the **Active Since** date is also shown. Your data is available from the first day of your Amazon connection for the previous 60 days.

**Sorting**

Data is sorted by **Revenue** in descending order by default. You can sort in ascending or descending order for any visible column, such as "Cost," "ACOS," "Clicks," and others.

**Search and Filters**

Each tab includes a **Quick Search** where you can search specifically for items like campaign name, ad group, product ASIN, or search terms. Use **Filters** to narrow the view by marketplace, ad type, status, or specific metrics. Depending on the level, custom filters are available, such as:

- Campaigns: **Status**, **Type**, **Automation**, **Boost**
- Ad Groups: **Status**, **Default Bid**
- Targets/Negative Targets: **Type**, **Status**, **Bid**
- Product Ads: **Product (ASIN/SKU)**
- Search Terms: **Search term contains / does not contain**

**Metrics and Columns (Highlights)**

Here are the most important metrics you can find in Discover – depending on the level:

- **Cost**
- **Revenue**
- **Orders**
- **Units Sold**
- **ACOS**
- **ROAS**
- **CTR**
- **Clicks**
- **CPC**
- **CVR**
- **Impressions**

Other columns are available depending on the context, such as **Marketplace**, **Portfolio**, **Status**, **Budget**, **Campaign**, **Boost**, **Bid Boost**, **Automation**, **Created At**, **Type**, **NTB Orders**, **NTB Revenue**, **Daily Budget**, **Ad Group**, **Default Bid**, **Target**, **Match**, **Last Adjustment**, **Product (ASIN/SKU)**, or **Target (Keyword/Target)**.

For **Product Ads**, you can use the **Aggregate ASIN** function to group multiple ads that promote the same ASIN.

**Total Row and Multi-Select**

Below each table, you’ll find a total row showing the number of entries matching your search. It's possible to select multiple entries at once (please note the displayed selection limit).

## Settings & Options

- You can use **Edit Columns** to customize which metrics appear in the table for each level. This view is saved and will be available the next time you log in.
- For **Product Ads**, you can switch between single ad and aggregated views using **Aggregate ASIN**.
- Use the **Calendar Button** to select your desired time range. Use the arrows to quickly jump forward or backward by 30 days.
- Depending on the level, you can also perform actions directly such as **Change Status**, **Edit Bid**, **Edit Budget**, and **Change Boost** or **Reset Boost**.

## Limitations & Special Notes

- Data is displayed up to yesterday by default, so there may be a slight delay for today's updates.
- For performance reasons, large data sets are paginated, and the **Load All** option is limited to about 1,500 rows per load for larger volumes. Please also note the multi-select limit on each level.

**Note:** Your data in Discover is always available retroactively for 60 days starting from when you first connected your Amazon account.

## Tips & Best Practices

- Start at a high level like **Marketplaces** and drill down step by step to **Search Terms**. This helps you quickly identify trends and potential issues.
- Use **Quick Search** to efficiently find information in large tables.
- Set multiple **Filters** at once (for example, **Status**, **Type**, or **ACOS**) to further refine your results.
- With **Aggregate ASIN**, you get a fast overview of product performance for **Product Ads**, even if your products appear in multiple ads.