--- id: en/dashboard-reporting/how-can-i-determine-my-share-of-voice title: "How Can I Determine My Share of Voice?" category: dashboard-reporting subcategory: build-customize-charts language: en updated_at: 2025-11-25 url: https://help.bidx.io/en/dashboard-reporting/how-can-i-determine-my-share-of-voice/ --- # How Can I Determine My Share of Voice? ## Overview The Share of Voice feature shows you the percentage of visibility your brand or products have compared to competitors in selected search results. You can compare by brand or product, analyze both your own and competing entries, and define the time period and search positions you want to focus on. The main benefit: you can instantly see if your paid visibility is increasing or decreasing and where improvements are needed. ## Accessing the Function To determine your Share of Voice, go to the **Dashboard** in the menu. There, click **Add New Element** to create a new chart. In the selection menu, choose the **Share of Voice** chart to get started with your analysis. ## Step-by-Step Guide ### Step 1: Add Share of Voice Chart Open the **Dashboard** and click **Add New Element**. In the selection menu, pick the **Share of Voice** tile. This opens the configuration screen for your chart. Once set up, your chosen share is displayed as a line chart with daily values. ### Step 2: Select Data Type In the **Configure Chart** menu, first choose the **Data Type**: - **Paid**: Shows how often your brand or products appear in sponsored placements. Select this if you want to measure your advertising visibility. - **Organic**: Shows your visibility in non-paid placements. ### Step 3: Set Marketplace and Search Result Depth Select the desired **Marketplace** (e.g., DE) and specify how many top search results should be analyzed (e.g., 20). The greater the depth, the more comprehensive the analysis, but this can make the data harder to interpret. For starters, a lower depth is recommended. ### Step 4: Set Date Range Now, set the date range you want to analyze. By default, the last 30 days are selected. ### Step 5: Define Keywords Select the relevant **Keyword Tracking Set** from your list, or click **Add Keyword List** to create a new set. Using an existing list saves time and allows multiple charts to access the same data. If you have used up your keyword quota, you’ll see a note with the option to purchase additional **Share of Voice Credits**. ### Step 6: Choose Tracking Type Now, select the **Tracking Type**: - **Competing Brands**: Compares your brand with other brands – ideal for checking your visibility against competitors (e.g., your brand vs. competitors). - **Competing Products**: Compares individual product ASINs, practical if you want to directly measure visibility against specific competitor products. Depending on your choice, you’ll see the appropriate input fields for brands or product ASINs. ### Step 7: Enter Own and Competitor Entries In this step, enter the names or ASINs for comparison, depending on your selected tracking type: - For brands, type your own and competitor brand names into the **Brand Name (Own)** and **Brand Name (Competitor)** fields. - For products, add your and competitors' ASINs under **Product ASINs (Own)** and **Product ASINs (Competitor)**. You can add or remove multiple entries to best prepare the chart for your analysis. The order and number of groups determine how many comparison lines will be displayed. ### Step 8: Load Data and Save Chart Click **Load Data** for a preview with live values. Initially, demo data may appear until your own values are ready (usually within about 24 hours). Use **Save** to add the chart to your dashboard, and **Update** to apply changes to existing charts. If no data shows up, please check your keywords, marketplace settings, entries, or your permissions. ### Difference: Linear vs. Weighted Value Calculation TBD ## Settings & Options You can purchase additional **Share of Voice Credits** at any time in the subscription or payment area to track more keywords. Look for the **Buy Share of Voice Credits** option and check your available credits there. ## Limitations & Special Notes - Your keywords are limited by the number of **Share of Voice Credits** you have purchased. - SOV data is updated daily. After saving the chart, it can take up to 24 hours for your first live data to appear. - Visibility always refers to the selected marketplace. - Loading times may increase if you select more keywords or a deeper search result depth. - **Paid** is for sponsored placements, **Organic** is for non-paid placements. ## Tips & Best Practices - Start with 10–20 search results to identify meaningful differences. - Analyze brands and products separately for focused insights. - Review and update your keyword lists regularly to exclude irrelevant terms and improve your SOV analysis. - Regularly compare the progress of **Paid** vs. **Organic** to detect cannibalization or visibility gaps.